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Shelter Bay

Creating marketing content to match a dream home development.

The Problem

Shelter Bay’s lot sales were stagnant, hindered by unclear messaging and an outdated digital presence. Their narrative focused more on the founder’s vision than addressing the desires of prospective homeowners.

Lost in translation: A waterfront dream stalled by storytelling missteps.


How We Helped

We shifted the narrative to align with potential buyers’ aspirations, crafting a fresh messaging strategy and revitalizing the website content. A captivating photoshoot and a lifestyle-focused lead generator amplified Shelter Bay’s allure, accelerating lot sales beyond expectations.


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The targeted approach paid off, selling out seventeen lots in just four months—far exceeding the three-year projection.