Group 126 2 e1710180621921

Shelter Bay

Creating marketing content to match a dream home development.

The Problem

Shelter Bay’s lot sales were stagnant, hindered by unclear messaging and an outdated digital presence. Their narrative focused more on the founder’s vision than addressing the desires of prospective homeowners.

Lost in translation: A waterfront dream stalled by storytelling missteps.

ARROW 22

How We Helped

We shifted the narrative to align with potential buyers’ aspirations, crafting a fresh messaging strategy and revitalizing the website content. A captivating photoshoot and a lifestyle-focused lead generator amplified Shelter Bay’s allure, accelerating lot sales beyond expectations.

SERVICES INCLUDE:

Shelter Bay Mag 2 scaled 1
318314e22fe
ShelterBay 88 of 361
e5ec31a25aa 1 e1712947912511

The targeted approach paid off, selling out seventeen lots in just four months—far exceeding the three-year projection.